smiling-emoticon-square-face

AR -

Augmented Reality (AR) is where content lays over users' real-world views. The technology allows people to add digital assets to their physical environment. Sounds crazy, techy and weired but if you've ever used that dog filter on Snapchat, you've joined the AR club.*

* This isn't a real club but if it was, who do you know here?

VR -

Virtual Reality (VR): The thing that'll make your grandma dizzy and your kid feel like superman. Virtual Reality (VR) is the use of computer technology to create a simulated environment. VR places the user inside an experience. Instesd of viewing a screen in front of them, users are immersed and able to interact with 3D worlds (with a headset like Oculus or Vive). We truly wonder what 2030 thanksgiving dinner will taste like in VR.

/ Create a digital product

/ Create a digital world

/ Portal to a new environment

Face grid

/ Branded face filters

/ Playing games

/ + much more

AR

XR

VR

Hint:
All of them

Industries using it

/ Food/Beverage

/ Tech

/ Entertainment

/ Retail

/ Clothing

/ Vitamins

+ many more

Smiley

What are the benefits?

smiling-emoticon-square-face
/Interactions

Meaningful and branded interactions

smiling-emoticon-square-face
/Engagement

Be a gateway to a new reality of brand engagement

smiling-emoticon-square-face
/Buzzworthy

Creating a novel, unexpected or fun augmented reality experience result in a significant buzz a brand if executed properly